Now it is time to showcase all of the new opportunities that are coming quickly for Team AMSOIL in 2011.
January is easily our biggest month for unveiling new projects. This weekend actually starts the two biggest ventures for the new year. Supercross is considered the third largest motorsports series in United States. Each year, more than 750,000 fans spin through the gates at the 18-round series to catch dirt bike racing's biggest stars compete. AMSOIL will debut this weekend as the Exclusive Official Oil of the Monster Energy Supercross tour. Along with a longstanding partnership with Factory Connection Racing and top rider Kevin Windham, AMSOIL will be on display at each round of racing and will receive on track and television coverage throughout the year. Each round is aired on either CBS or SPEED. This Saturday's race from Anaheim will air the entire night of coverage live on SPEED.
Kevin Windham Racer X Preview Article
Also getting underway this weekend is the AMA Arenacross Series. Consider this as a lighter version of Supercross. While Supercross plays large venues like Dodgers Stadium, Arenacross heads into smaller arena's like the BOK Center in Tulsa, Okla. on Saturday night for tight, bar-to-bar racing. AMSOIL is also the Exclusive Official Oil of Arenacross and the entire series will also air on SPEED. Away from racing, AMSOIL will begin working with a fishing show called the Next Bite. The popular fishing show will help AMSOIL get a foothold in the outdoors market. Hall of Famers and industry experts Gary Parson, Keith Kavajecz and Pete Maina will be getting you on more big walleyes and muskies than ever before. The show started airing on the Versus network last week.