AMSOIL Year in Review

In 2010, AMSOIL pushed past several barriers in both marketing and products. The company introduced successful lines of products, including OE oil and Quickshot. One will open new doors for AMSOIL Dealers, the other will help the power sports industry save their equipment.

Race Marketing also grew in 2010. AMSOIL added the AMSOIL Sprint Car National Championship, a USAC owned property which brings in nearly 300 races in five different series each year. The coast-to-coast racing property has one of the most storied histories in all of motorsports, with past champions like Bobby Unser and Tony Stewart.

AMSOIL introduced the Inaugural AMSOIL Cup race, which will be held every Labor Day Weekend in Crandon, Wis. The race is the largest off-road, short-course race in the world and AMSOIL driver Scott Douglas pushed his 4x4 Ford across the line for the first win of the new event.

AMSOIL added the GNCC, a cross-country event that hosts ATVs and Dirt Bikes on the same weekend. The eight race season is a true iron man event, with fans lining the course just inches from a screaming bike. The season culminated with the AMSOIL Ironman event in Indiana.

We watched top racers like Trey Canard, Ricky Johnson and Ross Martin win championships this past year. Bob Teague continued to clean-up trophies in off shore power boat circles, as well.

Circle Track Magazine helped push the AMSOIL name across the pages of its magazine with the AMSOIL Great American Circle Track Tour. Editor Bob Bolles maneuvered his RV to local dirt tracks across America's Southwest, and will do more of the same in 2011.

The Next Bite will help AMSOIL get a foothold in the outdoors market. Hall of Famers and industry experts Gary Parson, Keith Kavajecz and Pete Maina will be getting you on more big walleyes and muskies than ever before.

With everything else we've been working on, including the AMSOIL Championship Snocross Series, AMSOIL Dirt Track Series, AMSOIL World Championship Snowmobile Derby, Traxxas TORC Series presented by AMSOIL, the CSRA, ATVA AMX, USCC, Loretta Lynn's Amateur Nationals presented by AMSOIL, the AMSOIL Sandbox Arena, East Coast Snocross and all of the racers and teams that fall under our awning, you'd think we were busy enough. But 2011 means more adventures for Team AMSOIL, and you'll have to check back on Monday to see what we have up our sleeve for the New Year.


Until then, we'll see you at the races,


Team AMSOIL