Monday, March 07, 2011

AMSOIL Adds New Racing Website

AMSOIL INC., the First in Synthetics, has launched a new website,, dedicated to its commitment to various forms of motorsports and event marketing.

The new site,, highlights the company’s partnerships in the top levels of motorsports, including motorcycle, off-road truck and snowmobile racing. Team profiles, event schedules and up-to-the-minute results and news will showcase the company’s commitment to its marketing partners and its customers

Daily columns featuring insight into AMSOIL sponsored race teams, live streaming video and unique content will give race fans a central place to stay informed on their favorite teams, series and events.

“We have been working for some time to create a catch-all for the wide array of sponsorships that AMSOIL is involved with,” said Jeremy Meyer, AMSOIL Race Program Manager. “While the new site features AMSOIL products, it is more of an entertainment and information center for our marketing efforts. Whether you are interested in our efforts as the Official Oil of Daytona Bike Week or are looking for information on the AMSOIL Championship Snocross Series, we now have one centralized location to bring that information forward.”

For more information on Team AMSOIL racing, go to
About the company: AMSOIL has been the recognized leader in synthetic lubricants since 1972. For more information about AMSOIL synthetic motor oils, call (715) 392-7101 or contact AMSOIL INC, AMSOIL Building, Superior, WI 54880, or go to

Thursday, March 03, 2011

Ready to Ride: Daytona Bike Week

Over the past few years, AMSOIL has associated itself with three major bike weeks: Daytona, Sturgis and Laconia. On Friday, the first of those three gets underway in Datyona Beach.

The beauty about Daytona is the timing. For those of us who live and ride in the Northern United States, we are always looking for a break from the doldrums of what has become a long winter and Daytona Bike Week offers up a little bit of something for everyone.

You can head over to Destination Daytona or cruise Beach Street. If racing is your elixir, then there is nothing greater than the famed Daytona International Speedway. The world's top Supercross stars will race there on March 5, including Team AMSOIL riders Kevin Windham and Justin Barcia. Or you can wait a week for the AMA Pro Road Racing series to begin its season at the Speedway. There you will be able to witness the first race for Erik Buell Racing with Geoff May on top of the #99 AMSOIL/EBR bike. Larry Pegram will challenge May in the AMA Superbike series again this year, riding a BMW for Foremost Insurance/AMSOIL.

But the rally is focused around riding. With plenty of scenic highways and byways, one can ride to countless spots in and around Daytona Beach. Through it all, AMSOIL will be widely recognizable and available for the ten day event. Check in on us at Beach Street. Or Destination Daytona. Or the Daytona International Speedway.

Either way, enjoy the warmer weather and safe riding.

Until then, we'll see you at the races.


Monday, February 28, 2011

The Four Horsemen of Snocross

If you ever get the chance to attend a 2010-11 AMSOIL Championship Snocross Series race in person, you will walk away with one thing: these guys are fast. Especially those guys up front. You know, the guys with AMSOIL across their chests.

Snocross is an extreme racing sport. Heavy machines with lots of horsepower on tracks that change from lap-to-lap. Leading the way in this year's version of the ACSS are the Champion, the Young Gun the Thrasher and the G.O.A.T. All four guys are showing off speeds maybe never witnessed before on a snocross track.

Tucker Hibbert is considered the best to ever ride a snowmobile, and he's proving it week-in and week-out. But the other three guys, Ross Martin, Tim Trembley and Robbie Malinoski are going bar-to-bar with Hibbert this season and all three are starting to see cracks in his armor.

Martin and Malinoski, (along with Ski Doo's Tim Trembley) are the two to focus on with just three rounds remaining. Martin has already taken down the G.O.A.T. twice this year. Once in Fargo (Pro Super Stock) and again in Detroit in Pro Open. The AMSOIL rider, (Judnick Motorsports), is just three points out of the Pro Super Stock lead.

Malinoski, the veteran rider for the AMSOIL/Scheuring Speed Sports team, is back to his old was was and reinvigorating the "Thrasher" mentality that won him two championships a few years ago. In Detroit, Hibbert pressured Malinoski hard for the final five laps, but Malinoski didn't budge and took home the final podium spot in Pro Open.

It's been a long time since Hibbert missed a podium, and he won't miss many more over the final three weekends of racing that start in Hayward, Wis. this Saturday-Sunday. But the pack is gaining ground, and these four riders are putting on one heck of a show. One you might want to see in person.

Until then, we'll see you at the track,


Wednesday, February 23, 2011

"Superbike Family" Featuring Larry Pegram to Air on HD Theater (Preview)

Discovery Channel's HD Theater will air six episodes of “Superbike Family” beginning
this Saturday, February 26. The series depicts Team AMSOIL motorcycle racer Larry Pegram and his family-based racing team as they compete on the AMA Superbike circuit.


Pegram, a career professional motorcycle rider for the last twenty years juggles his time managing the most successful independent Superbike team on the circuit while at the same time raising two young girls with his wife Heather. His dad Jim works full-time at the team shop, while his mother tends to the books and feeds the crew on weekends.

“The show is about my dream of becoming a Superbike Champion. Actually, it’s our dream," said Pegram. "My parents have been helping me race motorcycles since I was a kid and they’re still here at every race working on the crew. My mechanics are the best and are so committed to this team. They do as much if not more than teams who have twice the manpower. We even have sponsors that after writing the check, help out on the weekends working in the pits. It’s definitely a family effort and we’re real proud of what we have accomplished going up against the factory teams. It’s not easy but all of us are chasing our dream.”

The “Superbike Family" will initially air at these following dates and times (ET):

(HD Theater on Direct TV is channel 281, Dish Network 264)

Saturday, February 26th

11am - Superbike Family Ep. 1
11:30am - Superbike Family Ep. 2

Saturday, March 5th

11am - Superbike Family Ep. 3
11:30am Superbike Family Ep. 4

Saturday, March 12th

11am - Superbike Family Ep. 5
11:30am Superbike Family Ep.6

Pegram Racing will start the 2011 AMA Superbike season March 12 at the Daytona 200.

Until then, we'll see you at the races,