Wednesday, November 05, 2008

SEMA: Traxxas Cuts to the Chase

This article was written by Scott Rousseau from Dirt Sports.

Attendees who make it a point to stop by the Traxxas display at the SEMA show in Las Vegas will have the opportunity to see a pretty awesome display of Mike Jenkin's Traxxas /AMSOIL/Ford Pro 4 short course truck. The brand new truck, which features a "cutaway" body to give viewers a true insider's look at the engineering that goes into a CORR race vehicle, is on a whirlwind two-stop tour before undergoing testing for the 2009 Championship Off Road Racing season, according to Damron Atkins, Marketing Manager for Traxxas.

“Basically, this is our 2009 season truck, our new Pro 4,” Atkins said. “It is a state-of-the-art chassis. When you see the welds on it, they’re unbelievable. It has more steering throw, and the geometry has all been updated. Before it hit the dirt, we wanted to be able to display at two back-to-back trade shows. The first was one of our industry tradeshows in Chicago, called the iHobby Expo, and the second one is SEMA.”

Atkins said that the truck was well received at the iHobby Expo, and Traxxas is looking forward to displaying the vehicle at SEMA.

“There was always a crowd around it,” Atkins said. “We set a television inside of it and had a CORR promo running the whole time. We were really introducing the hobby to the world of short course off-road racing. Most people don’t have the opportunity even at a race to see what is under the bodywork. Now at SEMA we’re going to give tons of motorsports fans the opportunity to the behind-the-scenes of the truck."

The display is ample evidence of Traxxas’ dedication in promoting the sport of short course off-road racing.

“We’re promoting the sport from inside our industry, and we are looking to promote our hobby-quality radio control cars to the off-road industry,” Atkins says. “SEMA is even broader than that, of course. It showcases entire motorsports industry.”

You can check out the cutaway CORR truck and the Traxxas line of race-ready R/C vehicles, which now includes a licensed Scott Douglas AMSOIL replica truck.