Tuesday, July 22, 2008

AMSOIL 35th Anniversary a Huge Success

Last weekend, AMSOIL celebrated its 35th Anniversary with an unrivaled convention featuring Dealers, new product, a new plant and more than 30 race teams and series.

On Thursday, more than 1,000 AMSOIL Dealers, employees, friends and family were on hand for the Opening Ceremonies which featured Dean Alexander, Al Amatuzio and the introduction of the corporate race teams and series partners. Dealers learned first hand about AMSOIL's involvement in Championship Off Road Racing, the new sponsorships of Daytona Bike Week and Sturgis Bike Rally and met some old (Mike LaRocco) and new (Scott Douglas, Mike Oberg) racers.

From there, the group was led to the Winning Formula Expo which had all of the race teams and series on display to talk about their efforts and sign autographs. Those in attendance included Brady Smith, Scheuring Speedsports, PJ Wanderscheid, Sudden Impact Racing, Chad Hord, Judnick Motorsports, Darrell Nelson, AJ Diemel, Bob Richardson, Bob Teague, and Terry Rinker.
The trackside voices of AMSOIL, Robi Powers and Faron Meeks also lent their incredible talents to both the Expo and the opening ceremonies. Powers and Meeks helped introduced the racers and also worked the Expo floor as "Pit Reporters" which was broadcast on large, 50-foot screens inside the expo hall.

"The AMSOIL 35th Anniversary Convention was a great success," said Jeremy Meyer, AMSOIL Race Program Manager. "We believe everyone from the race teams to the Dealers to the AMSOIL employees has been energized by the entire convention. We had great speakers throughout the show and our Dealers walked away with a great amount of knowledge and enthusiasm that we feel will translate to their AMSOIL business."
Also being unveiled was the introduction of the new AMSOIL Dominator Racing Oils. These three new oils (RD50, RD30 and RD20) were designed to expand the Dominator line and will offer three new viscosity's that race teams have been asking for. Read more about the AMSOIL Dominator Racing Oils at http://www.amsoil.com/.

Until then, we'll see you at the races.